Getting the Word Out Under the New Advertising Rules

…Douglas K. Sheff, president-elect of The Massachusetts Academy of Trial Attorneys, claims that reputation and referrals is still the best way to attract the more desirable cases.

“Traditionally, lawyers with the greatest accomplishments, the best reputation for talent, integrity and excellence both in and out of the courtroom, became known in their communities,” he remarks. “Prospective clients would gravitate to the most competent attorneys.”

Sheff says he “hopes that lawyers who take advantage of the new advertising rules do not interrupt this free-flowing process which has functioned so well for years.”